Category: Marketing
-
Versatility and Flexibility – The Edge of Digital Printing in Promotions
The term ‘versatility’ is often associated with the ‘all-rounder’ employee that we see in countless job ads. However, there is another meaning of the word that’s even more valuable: having the capacity to perform multiple tasks or roles across departments. It’s an important quality in any organization, as it enables employees to develop their skillsets…
-
Direct Mailing Vs Digital Marketing – Finding the Right Balance
Direct mail is any type of advertising sent to a physical mailbox, such as postcards, brochures and catalogs. When used effectively, it can be one of the most powerful tools a business has to engage new and existing customers alike. It is also one of the most measurable types of marketing, as businesses can track…
-
How Screen Printing Outperforms DTG in Apparel Printing
Whether you’re an entrepreneur with an eye on launching a brand, a freelancer looking to make a name for yourself in the custom apparel business, or an artist longing to showcase your creativity on a new canvas, selecting the right printing method is critical for success. With so many options available, it’s easy to get…
-
Transforming Promotional Materials With Digital Printing Innovation
In an era when customer experiences and brand relevance are more important than ever, the ability to adapt your printed materials quickly and cost-effectively positions you as a dynamic force in the market. This is where digital printing innovation becomes critical. The technology’s advanced capabilities have allowed for more targeted marketing campaigns and personalized print…